100 Ways To Update Your LinkedIn Profile to Make It Stand Out
- nicolejessicacoggan
- May 7
- 4 min read
LinkedIn has become the go-to platform for recruiters, employers, clients, and professionals to connect, collaborate, and discover opportunities. But with over 1 billion users globally, how do you make your LinkedIn profile stand out?
Here’s your ultimate list of 100 actionable ways to upgrade your LinkedIn profile, boost visibility, and make a strong impression.
1–10: Nail the Basics
Add a professional headshot – clear, friendly, and high resolution.
Use a custom LinkedIn banner that reflects your industry or personality.
Write a compelling headline – don’t just list your job title.
Craft a strong LinkedIn summary using keywords relevant to your industry.
Use first-person voice in your summary to sound authentic.
Include relevant keywords throughout your profile for SEO.
Double-check spelling and grammar (use Grammarly or a trusted editor).
Customise your LinkedIn URL (e.g., linkedin.com/in/yourname).
List your current job title and company accurately.
Keep your profile public and searchable.
11–30: Strengthen Your Experience
Update your work history with achievements, not just duties.
Add subheadings under each role to highlight key skills.
Include quantifiable results (e.g., “Increased sales by 30%”).
Use action verbs like led, created, delivered, improved.
Highlight major projects you contributed to.
Upload media samples (presentations, videos, PDFs).
List promotions and internal moves to show growth.
Add industry-relevant keywords in each description.
Mention cross-functional collaborations or teams you worked with.
Include volunteer work and community projects.
Share freelance or side projects.
Highlight international experience if relevant.
Emphasise leadership roles and mentoring.
Mention awards, certifications, or recognitions.
Add internship details for early career stages.
Include key client names (if publicly sharable).
Describe technology or software skills.
Highlight problem-solving stories.
Update job dates and transitions.
Remove outdated or irrelevant roles.
31–50: Optimise Skills and Endorsements
Select your top 3 skills to display prominently.
Keep your skills list up to date with current abilities.
Add industry-specific skills.
Ask colleagues to endorse you for key skills.
Endorse others to encourage reciprocity.
Rearrange skills in order of importance.
Add soft skills like leadership, communication, adaptability.
Include technical skills and tools.
Highlight languages you speak.
Add niche or specialised skills.
Keep the list concise (aim for 20–30 max).
Refresh skills after completing new projects.
Review which skills get endorsed most often and prioritise them.
Add certifications linked to skills.
Request feedback from trusted colleagues to identify gaps.
Avoid buzzwords – be specific.
Match skills to job descriptions you’re targeting.
Keep endorsements authentic – no random trades.
Add AI, automation, or digital skills if relevant.
Include presentation or public speaking skills.
51–70: Upgrade Education and Certifications
Update your degree and institution details.
Include years of attendance (optional for senior professionals).
Add certifications and courses from LinkedIn Learning, Coursera, etc.
Highlight academic achievements.
Include industry licences.
Mention ongoing study or degrees in progress.
Add professional development workshops.
List memberships in professional associations.
Showcase special awards or scholarships.
Include continuing education efforts.
Add online courses or micro-credentials.
Highlight languages studied.
Mention extracurricular activities or societies.
Include study abroad or exchange programs.
Emphasise thesis or capstone projects.
Link to published academic work.
List teaching or tutoring experience.
Mention guest lectures or panels you’ve joined.
Add industry conferences attended.
Share certificates as media attachments.
71–90: Boost Recommendations and Networking
Request recommendations from managers or colleagues.
Give recommendations to peers.
Ask clients or mentors to write recommendations.
Include recommendations on specific projects.
Refresh recommendations every 6–12 months.
Personalise requests – explain what you’d like highlighted.
Reconnect with past colleagues on LinkedIn.
Join industry groups to expand your network.
Follow thought leaders in your field.
Connect with conference speakers you admire.
Reach out to alumni from your university.
Comment thoughtfully on posts to boost visibility.
Share industry articles or insights.
Publish your own LinkedIn articles.
Share career milestones or project wins.
Use hashtags in posts for reach.
Engage with company pages you’re interested in.
Add volunteer organisations to your profile.
Participate in LinkedIn polls or events.
Update your LinkedIn contact info.
91–100: Fine-Tune and Stand Out
Check profile from mobile view for formatting.
Use a consistent personal brand tone.
Align your profile with your resume and cover letter.
Feature media samples, portfolios, or websites.
Add a personal elevator pitch to your About section.
Review privacy settings to control what’s public.
Optimise profile for international opportunities if desired.
Update your career interests section.
Turn on “Open to Work” or “Hiring” badges.
Check analytics and adjust based on profile views and searches.
Final Thoughts
Updating your LinkedIn profile isn’t a one-time task – it’s an ongoing investment in your career visibility. With these 100 tips, you’ll be well on your way to building a profile that turns heads, attracts opportunities, and helps you stand out from the crowd.
If you want help transforming your LinkedIn profile, feel free to get in touch – we can help make your online presence shine!
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