How to Write a LinkedIn Headline (+ 100 Examples)
- nicolejessicacoggan
- Apr 28
- 5 min read
Your LinkedIn headline is the first thing people see after your name — and it’s often the difference between someone clicking your profile or scrolling past.
A good headline grabs attention, tells people who you are, and makes it crystal clear what you do or want to be known for. In this guide, I’ll show you exactly how to write one — and give you 100 real examples you can swipe or tweak.
Why Your LinkedIn Headline Matters
It appears everywhere: search results, connection requests, messages.
It affects whether recruiters, clients, or partners find and click on you.
It’s one of the most powerful pieces of free personal branding you have.
The Simple Formula for Writing a LinkedIn Headline
You don’t need to overcomplicate it. A strong LinkedIn headline usually follows this formula:
Job Title/Expertise + How You Help/Biggest Value + (Optional) Credibility Marker
Example:"Marketing Manager | Driving Brand Growth Through Data & Creativity | Certified Digital Marketer"
Quick Headline Tips:
Use keywords related to your role or industry.
Show value — how you help, not just your job title.
Stay human — avoid buzzwords like “ninja” or “guru” unless it truly fits.
Be specific — "Sales Leader for SaaS Startups" is better than "Experienced Salesperson."
You get 220 characters — use them wisely.
Headline Templates You Can Use
Here are some easy structures to start with:
[Your Job Title] | [Key Skills] | [Credibility or Result]
Helping [Audience] Achieve [Result]
[Industry or Niche] Expert | [Special Skill or Service]
Passionate About [Field/Result] | [Key Achievement]
[Role] | [Years of Experience] | [Value You Bring]
100 LinkedIn Headline Examples
For Corporate Professionals
HR Manager | Building Winning Teams Through Strategic Hiring
Operations Leader | Improving Efficiency Across Supply Chains
Finance Manager | Helping SMEs Grow Through Financial Clarity
Senior Accountant | CPA | Turning Numbers Into Business Strategy
Project Manager | Agile & Waterfall | Delivering Projects On Time & Budget
For Sales & Marketing
Sales Executive | Helping B2B Companies Close Bigger Deals
Marketing Manager | Content, Social & Paid Media Specialist
Growth Marketer | Driving 10x User Acquisition for SaaS Startups
Brand Strategist | Telling Stories That Sell
Digital Marketing Specialist | Google Ads | SEO | CRO Expert
For Tech Professionals
Software Engineer | Full-Stack | React | Node.js
Cybersecurity Specialist | Protecting Businesses from Online Threats
Data Scientist | Python | Machine Learning Enthusiast
Cloud Solutions Architect | AWS Certified
DevOps Engineer | Automating Infrastructure for High Growth Startups
For Creatives
Graphic Designer | Branding, Web & Social Media Design
UX/UI Designer | Creating Seamless Digital Experiences
Content Writer | SEO, Blogs, Copywriting for B2B and Tech
Photographer | Visual Storytelling for Brands & People
Video Producer | Helping Brands Connect Through Visual Content
For Freelancers & Entrepreneurs
Freelance Copywriter | Helping Brands Sell with Words
Business Consultant | Helping SMEs Scale Profitably
Virtual Assistant | Admin, Bookkeeping & Social Media Support
Personal Branding Coach | Helping Leaders Build Authority Online
Life Coach | Empowering Professionals to Achieve More with Less Stress
For Job Seekers
Open to Work | Marketing Specialist | Content | Social Media
Future Software Engineer | Currently Completing Bootcamp
Finance Graduate | Passionate About Data-Driven Decision Making
Administrative Professional | Helping Organisations Run Smoothly
Aspiring HR Specialist | Building a Career in People Management
For Healthcare Professionals
Registered Nurse | Critical Care Specialist
Physiotherapist | Helping Clients Move Pain-Free
Occupational Therapist | Restoring Independence for Adults & Kids
Healthcare Administrator | Streamlining Patient Experiences
Mental Health Advocate | Supporting Workplace Wellbeing
For Teachers and Educators
Primary School Teacher | Building Strong Foundations
ESL Teacher | Helping Students Achieve Language Fluency
University Lecturer | Business & Entrepreneurship Programs
Education Consultant | Innovating Teaching Strategies
Learning Designer | Creating Digital Courses That Engage
For Industry Leaders
CEO | Building Companies that Scale and Last
CTO | Technology Visionary | Transforming Business Through Innovation
Chief Marketing Officer | Growth Strategy Expert
Board Member | Non-Profit Sector | Driving Strategic Change
Founder | Empowering Startups to Find Product-Market Fit
Fun or Personal Touch Headline Ideas
Storyteller at Heart | Marketer by Profession
Obsessed with Customer Success | SaaS Evangelist
Lifelong Learner | Tech Geek | Fitness Enthusiast
Helping People Solve Big Problems with Small Changes
Building Better Products, One Pixel at a Time
Sector-Specific Samples
(You can tweak these based on your industry.)
Legal: 51. Corporate Lawyer | Helping Companies Navigate Risk 52. Litigation Specialist | Strategic Advocate for Justice 53. In-House Counsel | Protecting Business Interests
Engineering: 54. Civil Engineer | Designing Infrastructure for the Future 55. Electrical Engineer | Power Systems Specialist 56. Mechanical Engineer | Building High-Performance Machinery
Finance & Accounting: 57. Investment Analyst | Helping Clients Grow Wealth Wisely 58. CPA | Financial Reporting and Compliance Expert 59. CFO | Driving Financial Strategy for Growth Companies
Retail & Hospitality: 60. Store Manager | Driving Sales Through Customer Excellence 61. Hotel Manager | Creating Unforgettable Guest Experiences 62. Food & Beverage Manager | Passionate About Hospitality
Trades: 63. Electrician | Delivering Safe & Reliable Solutions 64. Carpenter | Building Dreams with Wood and Tools 65. Plumber | Helping Homes Flow Smoothly
Human Resources: 66. Talent Acquisition Partner | Finding & Nurturing Top Talent 67. HR Business Partner | Empowering Teams to Succeed 68. People & Culture Leader | Driving Organisational Excellence
Real Estate: 69. Real Estate Agent | Turning Dreams into Reality 70. Property Manager | Maximising Investment Returns
Logistics & Transport: 71. Supply Chain Manager | Optimising Global Operations 72. Logistics Specialist | Moving Goods Fast and Smart
Nonprofit: 73. Fundraising Manager | Connecting Causes with Donors 74. Program Director | Making a Difference One Project at a Time
If You’re Pivoting Careers
Marketing Professional Transitioning to UX Design
Sales Leader Pivoting to SaaS Customer Success
Healthcare Worker Exploring Project Management
Accountant Building a Career in Data Analytics
Teacher Moving into Corporate Learning & Development
Short, Punchy Examples
Sales Closer | Deal Maker | Revenue Driver
Tech Recruiter | Building Dream Teams
Customer Support Specialist | Making Clients Feel Heard
Business Analyst | Insights that Drive Action
Construction Manager | Building Strong Foundations
Aspirational Headlines
Future Lawyer | Passionate About Advocacy
Future Product Manager | Obsessed with Customer Needs
Marketing Intern | Learning, Growing, Innovating
Junior Developer | Committed to Building Great Software
Emerging Leader in Renewable Energy
Playful but Professional
Helping Businesses Grow Like Crazy (Without Losing Their Minds)
Closing Deals, Building Relationships, Loving Mondays
Designer of Experiences, Not Just Interfaces
Turning Data Into Business Gold
Building Brands People Actually Want to Follow
Super Focused (Niche)
Facebook Ads Specialist for Ecommerce Brands
SaaS Customer Onboarding Expert
SEO Consultant for Law Firms
Sales Funnel Copywriter for Coaches
Virtual CFO for Startups
Leadership Coach for Tech Founders
Final Tips
You can update your headline anytime — refresh it as your career evolves.
Think searchable keywords — recruiters search "Software Engineer" or "Project Manager," not "Tech Wizard."
If in doubt, keep it simple and clear — clarity beats cleverness.
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