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100 Examples of Content You Can Include in the Featured Section of Your LinkedIn Profile

  • Writer: nicolejessicacoggan
    nicolejessicacoggan
  • 12 hours ago
  • 3 min read

The Featured section on LinkedIn is prime real estate—but most people leave it empty or only include one post.


Think of it like your highlight reel. It's where you can show your work, not just talk about it. Whether you’re a job seeker, business owner, freelancer, or content creator, this section helps prove your skills, build trust, and drive action (clicks, messages, hires).


In this post, you'll find 100 real, practical examples of what you can showcase—plus some ideas you probably haven’t considered yet.





🛠️ What Is the LinkedIn Featured Section?

It’s a visual area near the top of your LinkedIn profile where you can highlight key content—like:

  • LinkedIn posts

  • External links

  • PDFs

  • Images

  • Articles

  • Media coverage

You can reorder, remove or add featured items anytime—just click the “+” symbol in the Featured section and choose the content type.


💡 100 Examples of What to Feature on LinkedIn

📄 Your Own Work

  1. Resume or CV (PDF)

  2. Cover letter for a dream job

  3. Portfolio PDF

  4. Case study

  5. Business proposal template

  6. Work sample (design, code, writing, etc.)

  7. UX mockup or prototype

  8. Process document

  9. Audit report or analysis

  10. White paper or research summary


🖼️ Visuals and Media

  1. Before/after photos from a project

  2. Time-lapse video of your work

  3. Product demo video

  4. Training or webinar replay

  5. Slideshow of a presentation

  6. Infographic on industry trends

  7. Screenshot of media coverage

  8. Canva design showcase

  9. Client testimonial video

  10. 3D render or animation



📢 LinkedIn Posts That Performed Well

  1. Announcement post about a new job

  2. Viral thought leadership post

  3. Milestone celebration post (e.g. 5 years in business)

  4. Behind-the-scenes post from a project

  5. Gratitude post about a mentor

  6. Personal story that sparked engagement

  7. Team or culture-focused post

  8. LinkedIn poll with insightful results

  9. Controversial industry opinion (that you stand by)

  10. A "how I got here" reflection post


🌐 External Links

  1. Personal website

  2. Blog homepage

  3. Company page

  4. Services or pricing page

  5. Booking link (Calendly, etc.)

  6. Podcast appearance

  7. YouTube channel or playlist

  8. Lead magnet opt-in

  9. Landing page for a product

  10. Etsy, Shopify, or Gumroad store


📰 Articles You’ve Written

  1. LinkedIn article (written directly on LinkedIn)

  2. Guest blog post on another site

  3. Newsletter issue

  4. Medium article

  5. Substack article

  6. Company blog piece

  7. Case study with personal insight

  8. LinkedIn article breakdown of a major career win

  9. Personal opinion piece on industry change

  10. Article comparing tools, trends, or strategies



📚 Thought Leadership Content

  1. Industry guide or explainer

  2. How-to checklist

  3. Tool comparison document

  4. Framework or process you created

  5. Career advice eBook

  6. Mind map of your service offering

  7. Visual breakdown of a project process

  8. FAQ document for clients

  9. Slide deck from a recent presentation

  10. Productivity system you use and recommend


🏆 Professional Highlights

  1. Award announcement or acceptance

  2. Certificate or accreditation

  3. Speaking engagement video

  4. Conference photos or reflections

  5. Screenshot of positive feedback from a manager

  6. Panel discussion recap

  7. Press feature

  8. Business anniversary post

  9. Funding announcement

  10. Client or project win story



🎓 Learning & Growth

  1. Certification badge

  2. Course completion screenshot

  3. Online training summary

  4. Book review

  5. Self-paced course you created

  6. Study notes you shared

  7. Personal learning journey post

  8. Workshop reflection post

  9. Career pivot announcement with lessons learned

  10. Podcast or article you learned from (with your take)


💬 Testimonials & Reviews

  1. Video testimonial from a client

  2. Screenshot of a LinkedIn recommendation

  3. Google review screenshot

  4. Client feedback compiled in a PDF

  5. Public shoutout from a colleague

  6. Feedback survey results

  7. Review of your workshop or event

  8. Social media post thanking you

  9. Screenshot from Slack, email, or message

  10. Group project feedback from a course


🎯 Calls to Action

  1. “Work with me” service overview

  2. “Download this” lead magnet

  3. “Book a call” scheduler link

  4. “Watch this” promo video

  5. “Join my newsletter” signup

  6. “See my portfolio” link

  7. “Hire me” freelancer bio

  8. “Donate to this cause” fundraising link

  9. “Register for my event” flyer or landing page

  10. “Check out this offer” limited promo PDF



✨ Bonus Tips for Your Featured Section

  • Lead with your best: Reorder items so the strongest appear first

  • Keep it current: Update regularly—don’t let it go stale

  • Mix it up: Use a combination of media, links, and posts

  • Use clear titles: Make it obvious what someone’s clicking on

  • Think like a recruiter or client: What would they want to see?


🚀 Final Thoughts

Don’t let your LinkedIn Featured section sit empty. It's the perfect place to show—not just tell—what makes you valuable.


Even one or two great projects, articles, or testimonials can make a huge difference. So pick a few from the list, upload them today, and start turning profile views into opportunities.



Need help building a standout LinkedIn profile?


I write non-cringey profiles that get noticed. No buzzwords. No fluff. Just clear, confident content that shows who you are and what you do best.


👉 Let’s connect or book a session.

 
 
 

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